Managing Inter@ctively
Leadership and Communication in an Interactive World

Technology has fundamentally changed the practice of management. Now we often "manage" people who don't report to us, find it much harder to get people's attention, cope with a blizzard of new technologies, and constantly deal with new, highly autonomous attitudes towards work. Forget "buy-in." What you need in today's warp-speed environment is full ownership of strategies, ideas, projects, and results. To accomplish this, leaders must find new ways to connect, inform, and engage people. As technology transforms work, a sophisticated approach to human communication is more critical to effective leadership than ever before.

In this dynamic and highly interactive session, Mary Boone sets forth the requirements for leadership and communication in a new era. With rich case study examples drawn from the original research for her new book, Managing Inter@ctively, Boone shows you how to use a variety of methods and technologies to encourage innovation, mobilize organizations, accelerate change, and create knowledge-sharing cultures.

With a special focus on the role of collaborative technologies, Boone gives practical advice on how to start managing interactively and immediately improve the performance of your organization.

This presentation can be tailored for a variety of audience levels: CEOs, senior executives, and mid- to upper-level managers. In addition to appealing to a general management audience, this presentation also can be tailored for a variety of specific disciplines: Knowledge Management, Change Management, Organizational Effectiveness and Human Resources, Information Technology, and Corporate Communication.

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Communication = Change
The Central Role of Communication in Organizational Change

Communication in business is often considered soft or intangible - something that's incidental after the real issues of numbers, strategies, or business processes. This can be a very costly assumption. If you're looking to create change in your organization, effective communication is key to your success.

People are weary of corporate cheerleading campaigns designed to gain compliance instead of true participation. Simply keeping them informed is no longer sufficient. Broadcast emails, speeches, mugs, glossy brochures, and outright directives won't bring about timely and sustained organizational change. Change happens in environments where people are involved and engaged and this requires more than a good memo or a clever promotional gimmick. Instead of telling and selling people on change, we have to engage and interact with them, taking advantage of their wisdom to make things happen together.

In this session, you'll learn how new communication methods and technologies can turbo-charge your change management efforts. You'll hear how a financial institution's interactive approach to communication resulted in behavior change worth $800 million. You'll hear how leaders use innovative and efficient large group methods to involve key stakeholders in widespread change efforts. You'll also hear about how the latest interactive technologies can help you connect, inform, and engage the right people to bring about significant change in your organization.

This presentation can be tailored to CEOs, senior executives, or designated change agents.

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Interactive Customer Relationships
Moving from "Tell and Sell" to "Ask and Engage"

It's easy to build an interactive website, but building an interactive customer relationship is a much more important challenge. In this provocative session, Boone challenges the audience to think about new ways of developing meaningful interactions with customers. You'll learn:

This presentation is designed for top account executives and sales professionals.

For booking information please call 203-855-0895.