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What's the book about?
The challenges of managing and communicating in a networked world. Getting "buy-in" is no longer enough these days. New business models, new employee attitudes, high speed work and global organizations require full ownership of strategies, ideas, projects, and results. To succeed in today's warp speed business environment, you have to connect, inform, and engage people in new ways. You'll learn about the 10 new competencies managers need for an interactive world. Managing Inter@ctively shows you how to fully engage your employees, business web partners, consultants, customers, and colleagues for more profitable partnerships. Dozens of people from a variety of disciplines (including communications, knowledge management, information technology, sales and marketing, human resources, and organizational development) share their insights into what it takes to communicate and manage now. They explain how to move from "tell and sell" to "ask and engage." Managing Interactively includes insights from people like Bill Esrey, the CEO and Chairman of Sprint; Steve Kerr the Chief Learning Officer of GE; Gerry Laybourne, CEO of Oxygen Media (and creator of Nickleodeon); Don Tapscott, co-author of Digital Capital and many, many other fascinating and informative people. |