What's New

Boone Associates and MPI Foundation Announce SAPPHIRE NOW Case Study at WEC 2011

Something truly remarkable happened in the world of events on May 17-19, 2010. Software firm SAP launched one of the world’s largest hybrid events to date. Co-located on two continents and connecting additional satellite locations in seven cities around the world, it was comprised of 16,000 in-person and 35,000 online delegates, boasted two network TV studios, 600 custom television programs and 1,200 educational sessions. This mega-merger of traditional events, the Internet, broadcast media, and social media was called SAPPHIRE NOW.

Boone Associates and the MPI Foundation funded a major research project to investigate how SAP pulled off this amazing experience that not only transformed the company’s brand, but also impacted the company’s culture. Mary Boone researched and wrote the case.

To access the case study, go to www.mpiweb.org/sap2010.

The Four Elements of Strategic Value Chapter Event Road Show

The Four Elements is coming to select MPI chapters in D.C., Los Angeles, Chicago and Dallas. Don't miss this opportunity to learn from key subject matter experts at an extremely affordable price. Here is a link to what's happening...

The Four Elements of Strategic Value Featured at MPI's WEC and on the cover of Successful Meetings Magazine

Meeting professionals had two ways to learn about the Four Elements of Strategic Value recently. At MPI's WEC, a unique interactive session was conducted by Mary Boone, Susan Radojevic, Jack and Patti Phillips, Jay Smethurst and Karen Haas. This session helped participants put together a plan for describing the strategic value of meetings to executives. The July 2009 issue of Successful Meetings Magazine also featured an excellent story on the Four Elements. Here's a podcast with Mary Boone and Susan Radojevic (moderated by Glenn Thayer) describing how the session went and giving an overview of the Four Elements.

The Case for Meetings:  Four Elements of Strategic Value

Mary Boone shows how to present the case for meetings and events — even in these difficult times.   register

• Pre-conference Webinar: available on line
• Conference: Monday, July 13 | 1:45 - 5:00 pm MDT
• Follow-up Webinar: Wednesday, August 26 | 12:00 pm EDT

Successful Meetings Magazine Covers the "Meetings Revolution"

Editor-in-chief Vincent Alonzo chatted with Boone and other participants about the Meeting Professionals International program "No Turning Back: A Revolution in the Meetings Industry."   read more

Mary Boone Talks about Critical Issues in Planning Executive Retreats

"The locale, context and even the facility itself could be integrated into the focus and purpose of the meeting," says Boone in a "Plan Your Meetings" article.  read more

New York Times Article Explores Strategic Value Through Effective Meetings

"That’s what we need to focus on now: how we can create strategic value with meetings, looking at not only what we’re spending but at their effectiveness," says Mary Boone in a recent New York Times article.   read more

Cancel the Meeting?!

What can you do when a client or executive wants to cancel a multi-million dollar meeting? Mary Boone's latest article for "Successful Meetings" offers advice.   read more

The Unconference

"It's still 'the early days' in the adoption of interactive methods in the meetings industry," says Mary Boone, quoted extensively in a recent article on the new breed of meetings proliferating in the high-tech world in Convene, the magazine of the Professional Convention Management Association.   read more

The Initial Call to Action

Here is the text of Mary's groundbreaking speech to MPI entitled "The Hidden Power of Meetings."

Harvard Business Review article

Here is information about Mary's most recent HBR article: "A Leader's Framework for Decisionmaking."